The intersection of colour and emotion.
Aub responds with colour as well as words. The light shifts depending on how you sound — a quiet signal that Aub has picked up on something, before it says anything at all.
- Purple. Where every conversation begins. Aub at rest, before it knows anything about your day.
- Warm yellow. When things sound good. We chose a warm yellow because it’s the closest thing to sunlight we could find — a small acknowledgement that today is going alright.
- Pale blue. When you sound low or uneasy. A desaturated blue, borrowed from clear sky and still water. It’s not there to fix the feeling. It’s there so you know Aub noticed it.
- Autumnal orange. When you sound tense. An earthy orange, warm rather than alarming. It’s usually the point where Aub suggests doing something other than talking to Aub.
- Earthy green. When you sound settled. Green is the one we use when nothing needs attention, which is often the best thing Aub can tell you.
Aub — A space to talk things through.Away from the noise.
A conversational AI app designed for reflection and everyday wellbeing. Talk naturally about whatever is on your mind, from the things that are bothering you to the decisions you’re trying to make.
Our goal is simple:
Improve wellbeingand human connection.
Why Aub exists
With the rise of technology and AI, the world is getting more complex, distracting, and sometimes isolating. Despite being more digitally connected than ever, many people are still feeling more alone.
We also noticed that many more people are starting to use AI for general life advice, especially around mental wellbeing. This brings up a problem.
Talking to an AI can never replace speaking to someone you trust, and it should not remove the importance of real human connection.
A different role for AI
Despite this problem, the advice the AI gives can be surprisingly grounded, practical, and useful.
So we started thinking. Could we design an AI built specifically for wellbeing, that also encourages people towards real life, real activities, and real human connection?
Where Aub starts
It seemed like a daunting task at first, but after many late night brainstorming sessions, we decided on a good starting point: a conversation-based AI built to help people reflect, get perspective, and take useful steps in real life, packaged inside a simple, easy to use app. That is where Aub starts.
You can use Aub in whatever way feels most helpful to you. This could include an emotional check-in, a small reflection, a verbal journal entry, some advice in a situation, finding something useful to do, or simply talking through what’s on your mind.
If it’s what you want, Aub can suggest healthy activities or ideas for next steps that fit your specific situation. Some might help you reflect, calm down, mentally reset, or take action. Wherever possible, Aub will encourage you to connect with the people around you. Aub is not designed to keep you talking to AI for as long as possible. It is designed to help you feel clearer, and support you in doing something real.
That is what makes Aub different.
Honest limits
Aub is not a therapist, doctor, crisis service, or a replacement for your friends, family, community or professional support. Instead Aub encourages you to engage with these real-life resources as much as possible.
Aub is aware of its limits. When it’s appropriate, it will point you to the relevant services — because they matter more than any conversation with an AI.
We will never optimise Aub for addiction, screen time, or engagement tricks.
When Aub is working, you should be spending less time on your phone, and more time doing the things you love.
Built with people
The Aub app is in development now. It is our passion to continuously improve Aub so people can get more value from it, and we want that improvement to be shaped by the people using it.
That’s why we’re starting Project Aub: a feedback system involving short, regular surveys about your experience. Your answers will be directly used to improve Aub’s conversations, features, and overall direction.
It is not an afterthought.
It is how Aub is being built.
Be part of it from the start
Join Early Access to be among the first to use Aub — and to help shape what it becomes through Project Aub, our community feedback programme.
Be part of it from the start
If you are struggling right now, please reach out to someone who can help.
- In a mental health crisis (UK): Samaritans, free, 24/7, on 116 123.
- If you’d rather text: text SHOUT to 85258, the UK’s 24/7 crisis text line.
- In immediate danger: call 999.
That’s everything for now. Thank you for spending a moment of your day with us.